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Pictured: Christina Aguilera for SexyHair. There couldn’t be a more perfect partner or time to celebrate our 25th year of SexyHair.”, Editorial usage., Credit – Courtesy of SexyHair / MEGA. , “We are thrilled to partner with Christina, a true 90s icon and symbol of exactly the kind of self-expression SexyHair wants to inspire in everyone,” said Stephanie Grady, Vice President of Marketing at SexyHair., Grady added: “We’ve been loving all the nostalgic hair trends going viral recently that were popular during the era the brand was established and Christina’s musical career was kicking off. , “We are all sexy, beautiful, and worthy, and I am so happy to continue to spread this message alongside SexyHair.”, SexyHair, a Henkel brand, is set to launch the new campaign at Ulta Beauty stores in July and showcases both nineties icons., It will feature in-store product displays and ecommerce landing pages on Ulta and SexyHair’s websites and social channels., In 1998, SexyHair launched with their bold, red packaging alongside the debut of Aguilera’s first US song release., SexyHair is famous for their “big red can,” with one can sold every six seconds, the brand says. As someone who has pushed the boundaries of sexuality, empowerment, feminism, and more, to send an inclusive and powerful message to my fans throughout my career, I am thrilled to partner with a brand who has had done the same over the past 25 years,” said 42-year-old Aguilera. , “I am so honoured to work with SexyHair. , The singer stars in a new campaign for the hair company. And, she’s still that way today!Ĭhristina Aguilera has teamed up with SexyHair to mark the beauty brand’s 25th anniversary. Through the 2000s, fans saw a more grown-up Christina, who didn’t care what anyone thought about her.

Yet, Christina stayed true to who she is and took more creative control of her career. She chose to introduce the new project with her now mega-hit “Dirrty,” which received backlash over its sultry lyrics and even sexier music video. While she played the part of the innocent, good girl in the music industry, Christina adopted a new version of herself in 2002 when she dropped her fourth studio album, ‘Stripped’ - which re-introduced Christina’s sexier look and sound. Christina, who first stepped on the scene in the ’90s in ‘The Mickey Mouse Club’, has evolved into a 5-time Grammy-winner, who received a coveted star on the Hollywood Walk of Fame in 2010.

Grammy-winning singer Christina Aguilera, born on December 18, 1980, is a veteran presence when it comes to being sexy in Hollywood.

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